Built by Operators, for Founders Who Want Real Results
This isn’t theory or consulting fluff.
It’s battle-tested from someone who’s done it — multiple times.
Claus T. Hansen
Managing Partner & Co-founder
I’ve built, scaled, listed, and sold companies through tough cycles. Founded Cubizz Communication (sold for 47m DKK), built Omnicar and took it public in 2017 (IPO oversubscribed 193%), then sold the majority stake to a major Nordic workshop group. At others, I stepped in to fix stalled growth — brought it back on track from zero commercial engine.
I’ve seen hundreds of founder cases through Connect Denmark and my own ventures: recurring patterns that separate scalers from stallers.
Key fixes I’ve delivered — again and again:
– Scaled under real investor pressure.
– Corrected stalled growth & revenue leaks
– Aligned commercial engines with capital markets
Through 10percent, I bring the same rigorous reboot to a small group of post-traction founders. No lectures. Just clarity, structure, and momentum — before ambiguity kills your next move.
Mads Fuhr
Managing Partner & Co-founder
I’ve spent 20+ years building and fixing digital revenue engines across B2C, B2B, and Fortune 500 companies. I operate where strategy meets execution — aligning brand, platform, and commercial model into systems that scale. Not campaigns. Not one-off spikes. Real, structured enterprise digital platforms. I’ve seen the same pattern again and again: strong product, solid brand — but a disconnected commercial backbone driving growth by effort instead of structure. Revenue that doesn’t hold under pressure.
Key fixes I’ve delivered — repeatedly:
– Turned fragmented digital landscapes into coherent experiences.
– Aligned positioning, GTM, and sales into one strong proposition.
— Built enterprise-level global platforms that scale across markets.
At 10percent, my vision is to help founders build digital-first commercial sales stories that resonates, converts consistently and scales predictably — before ambiguity kills your next move.